Against the background of weak global economic growth, lack of market demand and resource and environmental factors, the resurgence of production capacity, the difficulties of foreign trade, and soaring costs are becoming major obstacles to the development of the textile industry. Especially for the textile industry, 2019 will be a year of crisis and opportunity.
The price advantage is gone forever
As for the current situation of foreign trade, some people in the industry have used the word "ao" to describe it. In the past, the days of relying on price advantage to seize the opportunities are gone forever. Nowadays, with the rising of labor costs and the weakening of international market demand, the textile foreign trade industry is quite "incorruptible."
In addition to the greater impact of Sino-US trade friction, due to rising costs of labor, raw materials, etc., weakening demand in the international market and insufficient innovation capacity of enterprises, the trend of traditional foreign trade orders falling and fragmentation still exists in 2019.
However, due to the transfer of the textile industry, the garment industry in Southeast Asia is constantly developing, but the development of local supporting industries takes time. Therefore, the international market still needs to import a large amount of raw materials such as yarn, grey cloth and fabric from China. So overall, the 2019 foreign trade market for fabrics is still not clear.
The spot trading model has many advantages
At present, with the increase of foreign technical trade measures and the intensification of domestic competition, the contradiction of oversupply in the market has become increasingly prominent. However, in such a tough market environment, the market share of some world-renowned brands has not only decreased, but has become larger and larger, and the space for companies without brands has become narrower and narrower. Therefore, starting your own brand and establishing a good brand image will become more important and urgent in 2019.
Industry experts remind enterprises that in addition to the need to improve product quality and establish intellectual property protection mechanisms, it is also necessary to see that due to the wide range of Internet promotion brands, fast speed, low cost, and the increasing purchasing power of mainstream consumers, small and medium-sized enterprises Fabric printing and dyeing enterprises have ushered in a rare development opportunity, and relevant enterprises can vigorously develop their own brands from the aspects of differentiated strategy, new media promotion and innovative optimization products.
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